The aim of an editorial charter is to specify:

• a company’s guiding discourse (key values, brand platform, main differentiating points),
• the editorial line it wishes to take for each target,
• the company’s writing conventions.

An editorial charter can also be applied or dedicated to a specific communications channel. For example, in addition to the aforementioned points, an internet editorial charter:

• describes the editorial expectations for each page template and the various modules,
• indicates specific web-writing techniques,
• details the rules that facilitate accessibility and natural referencing.

• Communications department
• The various contributors (internal and external) to the media covered by the charter

Delphine Cuenin

Manager de Pôle Editorial
Tél. : +33 (0)1 43 38 90 20

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